The Sunday Club

Help build diverse communities
and inspire social change.

Key Duty

Research
Testing
Design

The Team

6x UX designer
1x Developer
1x Data scientist

Tools Used

Adobe XD
Figma
Photoshop
Principles

My Role

UX/UI Designer

Duration

2019--2020

Process

Learn

competitive analysis Background reaseach

Define

Personal interview Online questionnaire

Verify

Iterations

Design

Design solution

Project goals

The Sunday club is a user research project designed to improve volunteer opportunities Berlin.

Working with a group of UX designers we have been analyzing the process of different volunteers to figure out what will make a good experience and what makes people commit to a cause. 

The Process

1. Personal interviews talking to volunteers in different areas we have mapped all their needs going through the process.

2. Data synthesis we have analyzed and made over 10000 notes to create a better understanding of the different stages of volunteers.

Learn

Framing the problem

We started by collecting data and articles from organizations and leaders about the struggles of recruiting volunteers and how to make them stick with a project. Combining the data we collected with personal interviews we took of volunteers from different fields we mapped out their needs and struggles to surround each step of the process.

From picking a program and what made the stick with it. Using different research tools and methods we created personas that guided us through the process.

Personas

Using the user interviews we made 2 personas that helped us understand the thought process of volunteers.
We created personas based on mutual struggles and needs from over a dozen extensive interviews.

The pragmatist​

“Engagement is the first thing I do when I get started. it’s a survival mechanism”

Needs

Alignment with personal routine
Low stakes low stress presentation

Approach

Minimizing effort & max convenience
Stay as long as the rewards remain

motivation and views

for my self

for others

The Altruist​

“It’s a way to figure out what my community is about and how I can make it better”

Needs

Mission-oriented Tangibale impact
Low-level identification and entry

Approach

Search extensively Dismiss quickly
Commits as much as possible

motivation and views

for my self

for others

Define

Empathy map

Making empathy was the first step we did to understand the user’s behavior and attitude.
This helps the team to break down the struggles and pain points of volunteering.
We could start seeing what’s important for the user and how best we can help him find his goal and stick to it.  

Experience map

Building on the empathy map jess, the UX researcher, decided to dig a little deeper.
Synthesizing interviews and the empathy map we created an elaborate map of all the steps that volunteers go through in the process. Starting from the searching stage until they decided to leave the organization.
We mapped all of their decision processes along the way using pain points & barriers, tools, and side helpers.
The detailed map cannot be shown in its entirety at the moment as it is very delicate information but I can talk about it in person.

Design

How Might We

Once we had all the data we started different methods of iterations.  At first, we used the How Might We method to bring to the surface potentials answers to the struggles a volunteer faces in the process. Balancing ideas through all the stages and process and measuring their impact vs effort, level to try to find out the best solution. 
The process has been led by Idan, the team leader, and is now moving forward to its last stage of iterations to bring forward our project’s MVP,  our most valuable product. 

Our next step

The project is ongoing and has been one of the best learning experiences I ever had.
Working with a team of UX designers we analyzed and broke down all the stages that a volunteer goes through.
I enjoying working heavily on research with the teams UX researcher going through thousands of sticky and breaking down pain points that people went through their journey.

We are now testing 3 prototypes of high fidelity design on subjects to find the best way to test for desirability and functionality.